6/22/12

Dropping Yves.

Rumor has it that the French fashion house Yves Saint Laurent would be dropping the Yves from its name. There are plans to change the moniker to Saint Laurent Paris. The labels rebranding is all part of Hedi Slimane's (the new creative director) makeover for the fashion house. It is expected that the YSL logo, which has been one of the most iconic symbols of French luxury and fashion period, will still stay the same.