Let me just say this: If you aren't a fan of the King herself, you simply aren't living right.
Beyonce is taking over 2013. It all started with her blessing the cover and inside pages of GQ. She then went on giving us face with her Pepsi campaign. After taking over the Pepsi company, King Bey went on to perform an electric performance at the Superbowl which then resulted in a power outage. But I mean what did they expect was going to happen.? Then Beyonce had the world glued to their TV screens with her
"Life is But a Dream" documentary on HBO. Following that, she announced her Mrs.Carter World Tour and tickets were sold out in a matter of minutes. After dropping all of this on America, Beyonce then made it her business to remind the lesser and the haters that she's been here with her song
"Bow Down". Its a real short song but its just enough for her to get her point across and remind the others what it is. NOW, she is the new face of H&M and of course I'm loving it. Everyone knows that H&M always delivers when it comes to bringing new faces to the brand. Versace, Margiela, Lana Del Rey and David Beckham were some of H&M's best decisions as far as branding and collaboration goes and I'm so excited to see H&M's 2013 swimwear collection now that Beyonce is promoting it.
According to Sarah Karmali of
Vogue News Online Beyonce says "I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind," said Knowles. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial." check out what else Beyonce has to say here
http://www.vogue.co.uk/news/2013/03/21/beyonce-hm-campaign--collection-confirmed
