Lana Del Rey has become quite a fashion icon. Appearing on the March cover of British Vogue, having a Mulberry bag named after her, and being discovered by Next Modeling Agency, Lana is doing it all. And now she's the new face of H&M's fall/winter 2012 campaign. From the moment I first laid eyes on Lana something whispered H&M. Her voice, the way she carries herself in a mysterious sort of way, her sense in style, it all reminds me H&M. I always said to myself "I swear that girl looks like sheshould be in one those H&M commercials. And now look, she the new face of their campaign. The site published two ads, shot by Inez van Lamsweerde and Vinoodh Matadin, showing Del Rey in a pink angora sweater and flattering peach pants. She will appear in a few more ads come winter and will star in an H&M commercial some time in September. Im excited to see what that will look like. Cant wait!
